A quiet revolution is underway in the travel world—one that’s helping adventurers save thousands of dollars while unlocking destinations that are just as breathtaking as the world’s most iconic spots.
The trend is called “destination dupes”, and according to recent industry data, travelers are saving an average of $2,200 or more per trip by skipping overrated tourist hubs and heading to beautiful, lesser-known alternatives. But this isn’t just about cutting costs—destination dupes also offer richer cultural immersion, less crowded experiences, and a chance to explore the world beyond Instagram clichés.
In 2025, more travelers than ever are choosing lookalike getaways that provide all the aesthetic and cultural allure of popular destinations—without the sticker shock.
What Are Destination Dupes, and Why Are They Trending?
A “destination dupe” is a more affordable, less crowded version of a popular vacation destination. These alternatives often share striking visual, cultural, or environmental similarities with their more famous counterparts, offering a parallel experience for a fraction of the price.
A recent survey by CouponFollow found that 63% of travelers are actively seeking out these dupes to save money, and 61% of them reported being more satisfied with the dupe than the original destination. The AAA and multiple travel blogs have echoed these findings, confirming that the trend is rapidly reshaping how Americans and international travelers plan their vacations.
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Real-World Destination Dupes That Are Taking Over in 2025
Here are some of the most buzzworthy swaps travelers are using to cut costs and upgrade their experience:
1. Azores Instead of Hawaii
Portugal’s remote island chain offers stunning volcanic landscapes, lush green valleys, waterfalls, and hot springs—strikingly similar to the Hawaiian Islands. But while a week in Hawaii can easily run up to $5,000+, a comparable trip to the Azores might cost half that, especially with budget flights from Europe and affordable lodging.
2. Berat, Albania Instead of Tuscany, Italy
Tuscany is known for its rolling vineyards and rustic elegance, but Albania’s Berat offers a UNESCO-listed old town, surrounding wine country, and breathtaking mountain views—all at a fraction of Tuscany’s prices. Travelers report $80-a-night accommodations with local wine tastings and cuisine that rival Italian flavors.
3. Paros Instead of Santorini
Greece’s Santorini remains a global favorite, but prices have surged—and so have the crowds. Paros, in the Cyclades, delivers equally stunning whitewashed villages and crystal-clear beaches, but with a more relaxed pace, fewer cruise ship tourists, and 30–40% lower costs on lodging and dining.
4. Liverpool Instead of London
If you crave British culture, world-class museums, and a strong music scene, skip overpriced London and head to Liverpool. The hometown of The Beatles offers historic architecture, vibrant nightlife, and friendly locals—without the £300-a-night hotel rooms and packed tube stations.
5. Willamette Valley Instead of Napa Valley
Oregon’s wine country is giving California’s Napa Valley a run for its money. Willamette is known for its award-winning Pinot Noir, boutique vineyards, and scenic drives—all with lower tasting fees, cheaper hotels, and fewer tourist buses.
The Financial Case: How These Swaps Save $2,200+ Per Trip
Many travelers mistakenly believe that skipping a major tourist hub means compromising on quality. But when the math is done, dupes don’t just offer affordability—they offer value.
Let’s break down a sample saving scenario:
| Expense | Santorini, Greece | Paros, Greece | Savings |
|---|---|---|---|
| Flights (RT from US) | $1,500 | $1,100 | $400 |
| Hotel (6 nights) | $2,400 | $1,200 | $1,200 |
| Meals & Activities | $1,000 | $600 | $400 |
| Total | $4,900 | $2,900 | $2,000 |
This is just one example, but similar savings apply across most dupe scenarios—with many travelers reporting between $2,000 and $2,500 in savings per trip. That could mean a second vacation, more time off, or upgraded experiences.
Why Travelers Love the Dupe Life
The financial benefit is just the beginning. Destination dupes also appeal to travelers because they provide a more meaningful and enjoyable experience overall.
Fewer Tourists
Crowded destinations can quickly sap the joy out of a trip. Dupe spots often offer more personal space, shorter lines, and calmer environments that make it easier to soak in the culture.
Local Authenticity
Instead of curated tourist experiences, dupe destinations tend to give travelers real interactions with locals, homegrown cuisine, and unscripted moments that are often missing in mainstream tourist hubs.
Sustainability
Visiting alternative destinations helps relieve the pressure on overburdened cities and ecosystems. By spreading out the travel footprint, we reduce overtourism’s impact on the environment and heritage sites.
Trend Appeal
TikTok and Instagram influencers are increasingly showcasing these hidden gems—sparking viral trends like “dupe hopping” or full dupe-itineraries for Gen Z travelers.
How to Find the Perfect Dupe
Finding your perfect travel dupe takes a little research and imagination. Here’s a quick roadmap:
- Focus on what you love about the original – Is it the scenery, food, art, or nightlife? Search for places that match those core attributes.
- Use flight and hotel comparison tools – Explore Google Flights, Skyscanner, and Hopper with flexible dates and “Explore Anywhere” features.
- Follow trusted travel bloggers and TikTok creators – Many creators are now specializing in uncovering the best dupe locations with real-time price comparisons.
- Check visa and safety info – While cheaper, some dupes may have different entry requirements. Always check State Department and CDC updates before booking.
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Destination Dupes Are the Future of Smart Travel
As inflation continues to impact travel budgets, destination dupes are quickly shifting from a niche strategy to a mainstream movement. And it’s easy to see why—they offer everything today’s travelers are craving: affordability, authenticity, space, sustainability, and social media-worthy aesthetics.
Whether you’re sipping wine in Albania, exploring volcanic islands off the coast of Portugal, or soaking in the coastal charm of Paros, dupes give you the freedom to travel more, worry less, and experience more of the world for less.
In 2025 and beyond, skipping the obvious path could be your smartest travel decision yet.
